In 2011, Shad Ireland will be taking on some of the toughest stages of the toughest cycling tour in the world. Starting with the Tour of California and Tour of Colorado.

Promo video was shot on location at the 2010 Tour of California with a Canon 7d, Zacuto Tactical Shooter, Zeiss Prime Lenses.

Color grading was done in Color, editing in Final Cut Pro and Text in Motion 4.

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