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1. Getting People to Talk: An Ethnography & Interview…
3 months ago
The IIT Institute of Design is a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.

We believe that real innovation starts with users' needs and employs a set of reliable methods, theories, and tools to create solutions to their problems.

Ethnography and interviewing are how we, as designers, see the world through other people's eyes and get them to tell us their stories.

In the spring of 2008, we talked to professors, experts, and students about this philosophical orientation and how to actually get people to talk.

To ground things a bit, we took a look at a truly universal article of clothing – denim jeans – and set out to understand: "Who's buying premium denim and why?"

[ Copyright Β© 2008 Gabriel Biller & Kristy Scovel ]
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  • fosterino 3 months ago
    "that's crazy, that's crazy talk" great job!
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  • Irene Chong 3 months ago
    congrats!
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  • Sue Jin Kim 3 months ago
    awesome job!! downloading now. :D
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  • isispx 3 months ago
    woohoo!
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  • Kim Dziedzic 3 months ago
    I love it...will share it with my new-to-interviewing coworkers!
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  • Alan Duff 3 months ago
    Great stuff, I am wondering what were you using there to record the sound of the people talking. It wasn't a microphone. Was it a dictaphone device? Could you tell me which one I am thinking to get one.

    Thanks.
  • Gabe & Kristy 3 months ago
    the magic of filmmaking. it was a digital voice recorder. but the sound in the video was from a lavalier mic.

    we're not sound experts. sound is challenging. sometimes we got it right, sometimes we didn't.

    for practical purposes of recording interviews, a little digital voice recorder works great.
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  • jordanfischer 3 months ago
    i look like a doofus.
  • Gabe & Kristy 3 months ago
    jordan fischer, you take that back! you are absolutely charming. you are.
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  • jordanfischer 3 months ago
    oh, the final edit is really informative. i learned a few things...
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  • fatniu 3 months ago
    screened this at work this past friday. they really dug it and thought this would be a great thing to share with clients, both as a primer on how to interview and for the value that ethnographic interviews provide.

    awesome work, y'all!
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  • Denis Sweeney 3 months ago
    Thanks for posting this. I was just the subject of an Anthropological interview last weekend with a tech company. β€”This piece shed some light on what they were after and mostly, made me realize how good the interviewer was.
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  • Lynn Marentette 3 months ago
    This was very well-done, and highlights important key points. Thanks.
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  • margo horowitz 2 months ago
    This is amazing! great job, I wish I learned some of this stuff semester #1!!
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