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Getting People to Talk: An Ethnography & Interviewing Primer
3 months ago
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1. Getting People to Talk: An Ethnography & Interview…
3 months ago
The IIT Institute of Design is a graduate school of design dedicated to advancing the methods and practice of human-centered innovation.
We believe that real innovation starts with users' needs and employs a set of reliable methods, theories, and tools to create solutions to their problems.
Ethnography and interviewing are how we, as designers, see the world through other people's eyes and get them to tell us their stories.
In the spring of 2008, we talked to professors, experts, and students about this philosophical orientation and how to actually get people to talk.
To ground things a bit, we took a look at a truly universal article of clothing β denim jeans β and set out to understand: "Who's buying premium denim and why?"
[ Copyright Β© 2008 Gabriel Biller & Kristy Scovel ]
We believe that real innovation starts with users' needs and employs a set of reliable methods, theories, and tools to create solutions to their problems.
Ethnography and interviewing are how we, as designers, see the world through other people's eyes and get them to tell us their stories.
In the spring of 2008, we talked to professors, experts, and students about this philosophical orientation and how to actually get people to talk.
To ground things a bit, we took a look at a truly universal article of clothing β denim jeans β and set out to understand: "Who's buying premium denim and why?"
[ Copyright Β© 2008 Gabriel Biller & Kristy Scovel ]
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Gabe & KristyProducers, Directors, Cinematographers, Editors -
gazoingSound Engineer, Actor -
erik crimminActor -
cheekipooActor, Crew -
fatniuActor, Crew -
jordanfischerActor, Crew -
IdoActor, Crew
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Irene ChongActor, Crew
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Niels Andersen10 days ago -
Michael Eckersley12 days ago
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grinnert2 months ago -
Fred Oliveira2 months ago -
alex here2 months ago -
jordanfischer3 months ago
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dnx3 months ago -
Charley Scull3 months ago -
Kim Dziedzic3 months ago
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kayovv3 months ago -
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Thanks.
we're not sound experts. sound is challenging. sometimes we got it right, sometimes we didn't.
for practical purposes of recording interviews, a little digital voice recorder works great.
awesome work, y'all!