Description/
Commercial
The agency Laird + Partners approached me with an opportunity to create an illustrative approach for their world wide campaign of print and broadcast advertising for GAP.

Duties/
(Print) Design, Illustration
(Motion) Concept, Illustration, Design, Direction, Animation, Composite, Project Management

Credits/
illustrations: Gerald Mark Soto
Agency: Laird+Partners

Print Campaign

::Laird+Partners::
President: Trey Laird
Creative Director: Carl Byrd
illustrations: Gerald Mark Soto
Designer: Dorian Chen (Gap Denim USA, GAP Cords JAPAN)
Producer: Britta Larsen

Television Campaign

::Laird+Partners::
President: Trey Laird
Creative Director: Carl Byrd
Producer: Britta Larsen
Director: Francis Lawrence
Dance Choreograph: The Talauega Brothers

Visual Effects
::Method::
(Responsible for Morphing of clothing)

Design & Animation
::Shilo::
Creative Director: André Stringer, Jose Gomez
Design & Animation: Gerald Mark Soto, Eric Bauer
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches

( CO ): Laird+Partners, Shilo, Method, Salvame
Made at Shilo

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