Creative Direction/Copywriting: Isabelle Swiderski (Seven25)

Design/Production: Jay Grandin, Derek Pante (Giant Ant)
VO Casting/Direction: Leah Nelson (Giant Ant)
Sound Design: Ryland Haggis (Giant Ant)

Seven25, a design and typography agency in Vancouver, brought us in to visualize the story of their re-brand for the Canadian Payments Association. With the tight turnaround in mind, we limited our pallette to handful of icons, simple lines and text, and the pill-shaped component of their logo. The intent was to visualize the script in a mature, sober way that hinted at the high-tech evolution of the payments landscape.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…