The Secret of Joy Part 1, for BMW.
This viral introduces a protagonist on a quest for the meaning of happiness. After its launch, viewers were encouraged to submit their own story endings at (bmw-joy.com.cn). The winning submission became the script for Part 2.
Awards: Spikes Asia award for outstanding digitally led integrated campaign.
39 Degrees North is a Beijing based motion design studio.
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Visit our website: 39degreesnorth.tv
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