Sample the TS² 2010 conference program with this Sneak Peak Webinar! If you like what you see here, you'll find more than 40 high-level education sessions and 200 exhibiting companies, providing the ideas and solutions to guarantee your marketing program is a success ... all packed into 3 days at TS², July 13-15, 2010 in Boston. For details, visit ts2show.com.

Despite the billions of dollars spent annually on events, most exhibitors underplay the sales opportunity created by events, settling for badge scans and literature distribution at the booth instead of appointments for follow-up meetings and focusing only on at-show activities inistead of the pre- and post-event efforts that can add so much to results. This session posits a more dynamic and effective approach to sales in conjunction with events and suggests training, planning and reporting tools that can help get it in place.

Learning Objectives:

1. Explore strategies and tactics that lead to better sales results.
2. Understand the complete sales potential associated with events.
3. Get new tools to help you plan, traing and report on sales through events.