Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them.

Read a transcript of this film - including comments from IDEO's Paul Bennett, Professor Roberto Verganti and Design Council member Bonnie Dean explain design's role in innovation designcouncil.org.uk/designininnovation

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