This was a project I worked on through Parrodoxx Pictures (parrodoxx.com/) Kevin is a great guy with great skills especially with cinematography. I have worked with him on multiple projects now. This is actually the “unapproved” version for his client. The approved version did not have the dark particles. The concept I developed was to show some veins of precious metals, then have the logo almost be a target/locator/finder for those metals.
Technical: The tricky part was just setting up the particles in a way that seemed organic. I had to use auxiliary particles using trapcode particular 2. Then the physics time factor was keyframed to 0 to hold everything in place. The rest was just using simple shapes that were masked & rotated.
Animate your logo here: spinmylogo.com
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