A short documentary created in 1993 for City TV and for the AIGA national conference. This remixed version features select interview clips.

We asked teenage gang members from South Central Los Angeles to convey their interpretations of “mass media”, “style” and “community”. The outcome is an exploration of the correlations between mass media, corporate practices and gang culture.

Despite condemning each other through opposite discourses, these societal blocks do share language commonalities, and we found that they often influence and build on each other.

The postDELUVIAN observations are especially relevant to design disciplines such as typography, branding and fashion.

Original team: Erik Adigard, producer Jim Jordan, editor David Notowitz