00:00
934
More
"The Decanter," a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor's designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor's supermarket laboratory. All takes place on the famed Klamath ferryboat docked at San Francisco's Pier 5, which housed Landor's offices for some 20 years. (15:34 min)

Credits

Likes

See all likes

Tags

  • Grupo Desenhantes 1 year ago
    Gooooooood!
  •  
  • zl1com 1 year ago
    Too precious
  •  
  • Philip 1 year ago
    Informative Video, but it should have been deinterlaced before uploading. It gives me a headache to see two largely different frames at the same time.
  •  
  • Darren Landrum 1 year ago
    $6.70 for that bottle of liquor. If only! :)
  •  
  • Rachel Mercer 1 year ago
    Wow, I wonder if other designers my age even know what French Curves are!
  •  
  • Nuno Coelho 1 year ago
    the way that guy throws the cigarret out of the window at 2:50 it's priceless...

    edit: not to mention the lack of protective masks, gloves etc etc :D those where the days!
  •  
  • Arash Mohebbi 1 year ago
    man, that's quite an enlightening piece there!
  •  
  • jenna frye plus 1 year ago
    totally enchanting. my students are going to love this.
  •  
  • The Method Case 3 days ago
    Really nice video. The Method Case has published it:
    themethodcase.com/the-decanter/
    Thank you very much.
  •  
This conversation is missing your voice. Take five seconds to join Vimeo or log in.

About this video

MP4
00:15:34
  • 512x384, 78.32MB
  • Uploaded Fri June 25, 2010
  • Please join or log in to download

Statistics

Date Plays Comments
Totals 56.7K 378 9
Feb 13th 5 0 0
Feb 12th 17 0 0
Feb 11th 17 0 0
Feb 10th 17 0 0
Feb 9th 39 1 1
Feb 8th 30 0 0
Feb 7th 40 1 0