Sample the TS2 2010 conference program with this Sneak Peak Webinar! If you like what you see here, you'll find more than 40 high-level education sessions and 200 exhibiting companies, providing the ideas and solutions to guarantee your marketing program is a success ... all packed into 3 days at TS2, July 13-15, 2010 in Boston. For details, visit ts2show.com.

The secret of being successful in a social media initiative is knowing who you are trying to attract, as it is in any marketing initiative. Many event marketers haven't done their homework in this area, which may doom the initiative to failure. The core of any social media initiative is developing 'target personas', which will allow you to effectively target the right people. This webinar will discuss how to develop these personas, and help you avoid a major problem which crops up in many social media projects.