For the exposition 140 Hits in Art that is about to embark 140 artists were asked to redesign the sleeve of their favourite song. I chose ‘Tour de France’, a track by Kraftwerk. In my design, I trimmed the artwork of the original sleeve down to the bare essentials, rendering instant recognition. The new and revolutionary sound of Kraftwerk took shape when they started to experiment with computers and self-fabricated musical instruments. When opening the Prologue sleeve, a sound chip is activated, subsequently playing ‘Tour de France’ from an integrated speaker. This mechanism is known from Valentine cards, but in those cards, the chip is usually hidden. In my sleeve design, the chip is deliberately visible, to represent the minimalistic, technological and experimental character of Kraftwerk. In this the sleeve is the prologue of its content. It's a tribute, a bootleg and a limited edition altogether.
Available in white, grey, black, blue and red. For more info, contact me at: email@example.com
Concept & design: Woes van Haaften
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Recordsleeves: Record Industry
Screenprint: Kees Maas
Director of Photography: Daan Nieuwenhuijs
Editing: Dirk Kruyder
Photography: Michiel Stokmans
Thanks to SSP and Femke Essink
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