The folks at URB HD and Society Theory were able to spend some time getting into the head of Wallpaper frontman, Eric Frederic.

Linking up with the folks behind Wallpaper while they were setting up at Different Fur Studios in SF, we were invited along as they prepped for a photo shoot and got a peek into Eric and his alter ego Ricky Reed.

The first episode in a 2 part special on Wallpaper, the next will feature his alter ego on stage at indie renowned Popscene SF as he gears up for his current tour and the close of the Summer Festival leading into the Fall Season.

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