First Official iPhone 4 Music Video - flakjakt "Cascades"
1 year ago
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32. First Official iPhone 4 Music Video - flakjakt "Cascades"
1 year ago
youtube.com/watch?v=HymoNGR3G5w
Artist. flakjakt :: flakjakt.com
Song. Cascades
Director/DP/Editor. Marty Martin
:: themartymartin.com :: twitter.com/themartymartin :: themartymartin.tumblr.com
Producers. Sam Toloui & Kelli Taylor
In an effort to release the first iPhone 4 music video, my good friend and musician Steve Failows [AKA flakjakt] and I collaborated over a period of less than a week to create the first iPhone 4 music video.
In 2 days (and up until an hour before the shoot), Steve wrote a new track specifically for this video and we loosely conceptualized for those 2 days in an effort to be first out of the gates with an iPhone 4 music vid. Our main goal, however, was simply to make a good music video, no matter what the camera.
Of course, I knew there would be obvious technical hurdles, so everything was structured to be shot to take advantage of the camera's strong points. Lack of lighting, aperture and shutter speed control were all taken into consideration when planning. And because I knew a lot of the camerawork would be locked off (something I rarely do), a lot of the cinematic vision was going to be dependent on how I cut everything together in post.
So, post production you ask? Seriously crazy. Going into it the goal was to create a video with a unique creative vision; something quirky, entertaining and yet, intimate and sincere.
I transcoded all footage to ProRes422. Once ingested into FCP I realized how much footage I had. I won't say how much, but let's just say we were crazy to shoot in 9 locations in 1 day! Overall the footage was surprisingly crisp (aside from low-light locations). I typically color correct in After Effects, but given the editing rush, I did everything out of Final Cut Pro. Although the result was a bit rushed and rough, we ended up embracing the look and think that it helps translate emotion well onscreen.
Hopefully people can forget it was shot on the iPhone and enjoy it for its content.
Enjoy!
Artist. flakjakt :: flakjakt.com
Song. Cascades
Director/DP/Editor. Marty Martin
:: themartymartin.com :: twitter.com/themartymartin :: themartymartin.tumblr.com
Producers. Sam Toloui & Kelli Taylor
In an effort to release the first iPhone 4 music video, my good friend and musician Steve Failows [AKA flakjakt] and I collaborated over a period of less than a week to create the first iPhone 4 music video.
In 2 days (and up until an hour before the shoot), Steve wrote a new track specifically for this video and we loosely conceptualized for those 2 days in an effort to be first out of the gates with an iPhone 4 music vid. Our main goal, however, was simply to make a good music video, no matter what the camera.
Of course, I knew there would be obvious technical hurdles, so everything was structured to be shot to take advantage of the camera's strong points. Lack of lighting, aperture and shutter speed control were all taken into consideration when planning. And because I knew a lot of the camerawork would be locked off (something I rarely do), a lot of the cinematic vision was going to be dependent on how I cut everything together in post.
So, post production you ask? Seriously crazy. Going into it the goal was to create a video with a unique creative vision; something quirky, entertaining and yet, intimate and sincere.
I transcoded all footage to ProRes422. Once ingested into FCP I realized how much footage I had. I won't say how much, but let's just say we were crazy to shoot in 9 locations in 1 day! Overall the footage was surprisingly crisp (aside from low-light locations). I typically color correct in After Effects, but given the editing rush, I did everything out of Final Cut Pro. Although the result was a bit rushed and rough, we ended up embracing the look and think that it helps translate emotion well onscreen.
Hopefully people can forget it was shot on the iPhone and enjoy it for its content.
Enjoy!
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Statistics
| Date | Plays | Likes | Comments |
|---|---|---|---|
| Totals | 88.5K | 1,560 | 170 |
| Feb 15th | 3 | 0 | 0 |
| Feb 14th | 32 | 0 | 0 |
| Feb 13th | 36 | 0 | 0 |
| Feb 12th | 52 | 0 | 0 |
| Feb 11th | 36 | 0 | 0 |
| Feb 10th | 32 | 0 | 0 |
| Feb 9th | 32 | 1 | 0 |
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shot!
Cheers,
CJ
Wondering what you're exporting as? Your videos are playable on my iPhone. I'm wondering how I can achieve this.
Thats such BS ( what your friends are saying ) Your attitude reminds me of a saying "You can have the most expensive guitar, but can you play?"
Many years ago people would make films with equipment worse than the iPhone 4. Didn't stop them from making great films!
You did an amazing job! It's inspiring to see someone make a high quality music video just with a Phone.
The only thing I would comment on is the colour correction, which in a lot of cases seemed to try and compensate too much for the shadows and blow them out instead (obvious cases are 00:24, 00:27). I guess it's required to make up for the quality of the image, but it's worth mentioning.
As for color correction, to be quite honest, most of the footage was actually entirely usable. Color correction was a completely creative decision. It wasn't to compensate for anything. If you watch most of my work you will see that this is simply my style. So no, it's not worth mentioning.
If it's a creative decision I would say not to do it, because blowing out the shadows looks completely unintentional and drops the quality of otherwise acceptable colour correction.
Great idea on being the first. Vimeo seems to think the same.
I understand trying new mediums, I just mean that I don't understand the particular fascination with the iPhone 4. Like I said, nothing wrong with it.
@Michael
Just fyi, I know you originally wrote "Shut up David." at the end of your post. I don't quite understand why you're finding me so provocative or why you have to turn to insults in a creative forum.
As for who cares about shadows - most people. If I can spot it as an amateur colour corrector, I think any professional will be able to. If it's a stylistic choice, fair enough - I just don't think it looks very good.
@David, I and I think many people here, disagree with your comments that the shadows look "unintentional" or "not very good". It's a very European look that many viewers have gotten accustomed to over time, and seems to be a hallmark of very very chique high art material...
@David: no one cares about shadows. Sure there might be a couple of nerds who will break down a video frame by frame and find what they think are "mistakes", but no one else really cares. Most people perceive a video as a whole. As a whole, it looks and works awesome.
We grow as filmmakers by listening to other perspectives of our work. We don't have to agree but there is no reason to be upset. Thank you, David, for trying to add more to the conversation than "AMAZING!".
cheers
m
I'm still waiting for my (cheap yet awesome for creative videos) equipment (Sony NEX and Gopro HD) so that I can start creating things. Videos like you inspire me to not give up trying to make awesome videos even though I can't afford super expensive cameras.
Added to our iPhone Cinema:
vimeo.com/channels/iPhoneHD
vimeo.com/groups/iPhoneHD
I see you shot around Seattle and Capitol Hill. I recognized the arboretum, the Pretty Parlor down on Summit, the Biltmore close by, and the Hostess Factory on Dexter. Great Locations.
how did you do that magic at 1:40 ? surely you didn't do that in FCP.
also what did you mount the iphone too?
Amazing Work... Impressed.... all the way...
Amazing video!!!!!
vimeo.com/5393865
Also, if I have to give up enjoying things for what they are instead for what I would have done differently -- I hope I never get into film or video.
Brilliant.
re:multiple martys..yeah simple lock off with garbage matte.Although interior pre-lit is easier than variable outdoor light
well done beautiful!
This was PERFECT! Dude, I just became your fan. Hey, three questions: how did you managed to hold the iphone, with a tripod? and how do you make that short flashy transition in FCP? And, dude, tell me the secret, how in the hell did you managed to make three guys dance in the same take? Really creative and inspiring vid, love it, BIG TIME!
It's awesome though well done.
Also the new one is. Hello, im a photographer, my camera now does video so I can do video easily. Oh wait, I don't know how to video edit, never mind, I'll use imovie. Ok here's my invoice for a RIDICULOUS FEE.
What a war we are fighting. I'm gonna just keep my eyes off these clowns and keep producing the best I can.
This is a clip from a short film, found footage style, I did on an iPhone 3GS. Fun project with great talent.
vimeo.com/13059467
Definitely encourage the experimentation.
Cheers,
eric.
could you tell me how did you managed to get a still image? how did you grab it or did you made a tripod or something?