Speaker: Kivi Leroux Miller, President, NonprofitMarketingGuide.com and EcoScribe Communications.

The real power in social media for nonprofits is not just in providing another communications channel for your message, but in empowering your supporters — your biggest fans — to share their love for your cause within their own networks. During this session and the following discussion, we'll explore how to use the top social tools to empower your fans. We'll look at the kind of content you should be distributing through social media and how to spark conversations (and put out fires if talk turns ugly). We'll also look at using social media for friendraising and fundraising.

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