Coney Island, Cincinnati's premier classic amusement park, and O Graphic Design hired 7/79 to update and refresh their existing broadcast television commercials for the HD broadcast era. Their existing spots were created from a mixture of SD telecinied 16mm film, Betacam, and some existing HD video. The main goal for us in creating the new spots was to replace all outdated standard definition footage with newly acquired HD fooatge.
7/79 shot some of the park's newest rides and attractions in 1080p HD, re-edited the spots, and created 3 new 30 second spots that are all comprised of HD footage. We even recreated the classic "Coney Has It!" bumper animation in HD to match the new look of the spots.
Footage was shot on the HVX900 and Canon t2i
Edited and prepped for broadcast in Final Cut Studio
Produced by Dan Phenicie
Directed, Shot, and Edited by Andrew Money
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