What's the best way to get people cycling more often? YOXI has started a design competition to help figure that out. Here's our submission that went on to win the competition and $5000 for a charity of our choice. We chose to donate it to Recycle-a-Bicycle.
recycleabicycle.org/

To learn more about the competition and what they're up to next, check out ...
yoxi.tv

Also, check out the 30 second promo for the app here ...
vimeo.com/13382346

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In an effort to create change in how people view cycling as part of their lifestyle, Urban Futurists are proposing an iPhone application to help people transition from being a recreational cyclist to a social one. The app functions as a game, where you can compete with friends, earn rewards and find additional motivation through shared experience to get you cycling more often.

What would you challenge your friends to?

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