Recording of our webinar presented on 7 July 2010, Part 2 of our 3-part webinar series, '10 Steps to Building a Marketing Machine for Growing Your Accounting Firm.'
We addressed components 4, 5 and 6 in the Marketing Machine model:
Component #4: Use an Engine (one-to-many content publishing platforms, including social media tools)
Component #5: Build a Conveyor Belt (series of small increasing-gradient steps for prospective clients to take)
Component #6: Apply a Filter (structured 3-step sales process)
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