Video trailer for a new book by Joe Tye, America's Value Coach. Learn more at AllHandsOnDeckBook.com

In this eye-opening and action-inspiring book, Joe Tye will show you why having a culture of ownership is the only sustainable source of competitive advantage. "All Hands on Deck" also provides a roadmap of action steps that you can take to build that culture of ownership on a foundation of value. Along the way you will meet legendary business leaders like...Henry Ford, who inspired a company, and changed the world with a compelling vision... Tom Watson, who created the cultural blueprint that transformed IBM into a powerhouse... General Robert Wood Johnson, who fostered cultural toughness at J&J to turn every adversity into advantage... Ray Kroc, who built a worldwide fast food empire held together with the glue of trust... Bill Hewlett and Dave Packard, who shaped “the HP Way” with the power of stories... Mary Kay Ash, who inspired one of the most enthusiastic sales forces the world has ever seen.

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