Known for his playful and hyper-detailed pieces, Jeon Joonho presented his 2009 video "WELCOME" with SCAI Gallery at Art Basel 2010. The video depicts a 50 won note (the currency of North Korea), though the landscape in the background of the note is moving. Helicopters carry letters in order to misspell "WELCOME" on the hillside, before one of the helicopters crashes, setting the brush ablaze. Like most of his work, this piece is not subtle about the fact that it is politically charged.

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