PROJECT TITLE: ABSOLUT VODKA

CLIENT: ABSOLUT

AGENCY: TBWA, NEW YORK

These images, created for New York agency TBWA Chiat
Day to advertise Absolut Vodka, are great examples of
how our CGI services can be used with conventional
photography as cost-effectively model making. The main
image is of a ‘Bullet Train’ racing through downtown
Chicago. The background photographic scene has had
much retouching to clean and colour style the scene. The
‘Bullet Train’ was designed in collaboration with the Art
Director and built completely within CGI before being
retouched and balanced into position.
The ability to use our affordable model-making services,
coupled with stock and shot photography, allowed the
agency to create exactly what they wanted with a limited
budget. Whilst in some instances our CGI elements were
a small part of the job, they were key to creating the look
and feel the agency required, without the expense of
traditional model-making.

taylorjames.com/absolut-vodka/?thumb=1117&more=true

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