The InterContinental Milwaukee hotel announced today that their new Pink Room, a project conceived by InterContinental Milwaukee hotel employees affected by breast cancer, is now taking reservations. Guests of the two Pink Rooms will be inspired by the design concept, amenities, and the stories left on the Pink Room blog by previous guests all while supporting the organization, ABCD: After Breast Cancer Diagnosis.

The initial idea for the project came from three InterContinental Milwaukee employees’ desire to support the fight against breast cancer. Bridget Gallagher, Sarah Geitner and Susan Cusatis all share a personal connection to the project’s mission, with a loved one or in Cusatis’ case herself being a breast cancer survivor.

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