Cocaine use amongst 16-22 years olds in Scotland is on the rise. This campaign for the Scottish Government’s Know the Score initiative set out to inform young people that taking cocaine is more dangerous than they think and so make them think twice about trying it in the future.
The multi media, integrated campaign, was led by cinema advertising and supported with video digital activity on social media sites such as Facebook and Spotify. Posters also ran in targeted social environments such as bar washrooms, cinema foyers and buses.
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