What's the best way to get people cycling more often? YOXI has started a design competition to help figure that out. Here's our final submission that went on to win the competition and $5000 for a charity of our choice. We chose to donate it to Recycle-a-Bicycle.
recycleabicycle.org/

To learn more about the competition and what they're up to next, check out ...
yoxi.tv

Also, check out the 60 second promo for more details on the app here ...
vimeo.com/13151382

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The YOXI design competition asked us to to produce a solution to a problem: how do we get occasional cyclists to adopt cycling as a part of their everyday life? Bike Tab is a mobile application that connects cyclists to each other through rewards, games, motivations and challenges. It also connects cyclists to their city with route sharing, bike storage information and personal trip statistics. Bike Tab makes cycling a fun, seamless and rewarding part of your everyday life. Urban Futurists believe that if riding your bike is a game, everyone wins.

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