Radio is the superpower of sound and story in the digital age. Sound is the most powerful sense we have that drives behavior and influences mood. How is your company effectively using sound and story in your marketing strategy?

Radio: The Power of Sound and Voice in Advertising

Want more info: radiogurupdx.com or the radiogurupnw.com.

Special Thanks to Martin Lindstrom and Jack Trout.

Melissa Kunde, Executive Director, PARC & SARA
portlandradio.org
seattleradio.org