Country Artist Marthia Sides Films Her New Video "Some Assembly Required" In Los Angeles
Country artist Marthia Sides and an entourage of dancers recently took over a junkyard to film the video for her witty and rollicking new single “Some Assembly Required,” an anthem about the frustrations of finding the perfect man.
Inspired by American icon Rosie The Riveter, as well as Marthia’s grandmother who was a real-life “Rosie” working at Bendix, the video was filmed in Los Angeles and is set in a factory during World War 2 with women working hard while their men are away at war. Marthia plays the role of Rosie and flashes the famous “We Can Do It” image of the woman with the strong arm for some photographers visiting the factory. “Rosie” and her fellow workers get fed up with their slimeball boss, who clearly is in need of some assembly himself, and they breakout in a mission to trap him and “assemble” him into the perfect man.
The video was directed by Martin Roe with Dirty Robber Productions.
The success of her 2006 debut Born Again In The Country, its first single “Picture Perfect Girl” and subsequent tours of the Midwest and Southwest led to Marthia working with multi-platinum producer Kevin Beamish, who helmed REO Speedwagon’s classic Hi Infidelity album and who has scored over forty five #1 and Top 5 singles by top country artists like Kenny Chesney, Brooks & Dunn, Clint Black and Martina McBride. Beamish helmed Sides’ prophetically titled follow-up collection I Got Faith in addition to “Some Assembly Required.”
It might also be appropriate to mention the way serendipity works in Sides’ burgeoning career, particularly in the way she discovered the song that became her new single. “I write a lot of my own material,” she says, “but if I hear an outside song that I identify with or think I could have written myself, I’m going to take notice. I found it on the desk of Jim Vest, a veteran Nashville music guy who produced the ‘American Beauty’ track I recorded to promote the U.S. Beauties Pageant event. The title ‘Some Assembly Required’ intrigued me and the lyrics were unexpected and knocked me out. He told me that it was going to be recorded by a 15 year old singer, and I said it’s too edgy for a kid, that I would love to bring my own life experience to it. Ultimately, it was the perfect fit.”
But perhaps the most intriguing part of Sides’ story is how a multi-talented performer who lived in New York for seven years and found success in every area of the entertainment world ultimately became a formidable country/pop singer/songwriter. One of her notable roles in her Off Broadway career was in “Alice in Wonderland,” and her film and TV roles included appearances on HBO, Comedy Central, TLC, and HGTV. This leap from the Big Apple requires a bit of off road traveling to the small town of Vega, Texas, population 900, the site of Country Music Television’s reality performance competition show “Popularity Contest .” Her agent suggested she audition for any show where she could show off her musical talent. When she got picked, her unique performance background earned her the nickname “the NYC Opera Singer”—even though she hadn’t sung opera in years.
Marthia has been touring the Southeast in support of “Some Assembly Required,” visiting with and receiving rave reviews from country radio DJ’s and programmers.
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