The great team at Droga5 came to us with a phenomenal idea to publicize an important cause.
The Tap Project was born in New York City in 2007 and was based on a simple concept: restaurants ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF's efforts to bring clean and accessible water to millions of children around the world. We were proud to lend a hand...and proud to see our work live on a giant screen in Times Square!
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