Every facility providing maternity services and care for newborn infants should: Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.

Infants should not be fed using bottles with artificial teats (nipples) nor allowed to suck on pacifiers.

The ninth step rightly prohibits the use of feeding bottles and pacifiers.

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Ten Steps to Successful Breastfeeding - Video Series

Babies who are breastfed are generally healthier and achieve optimal growth and development compared to those who are fed formula milk.

If the vast majority of babies were exclusively fed breastmilk in their first six months of life -- meaning only breastmilk and no other liquids or solids, not even water -- it is estimated that the lives of at least 1.2 million children would be saved every year. If children continue to be breastfed up to two years and beyond, the health and development of millions of children would be greatly improved.

This video series aims to raise awareness, encourage early adoption, promote training of health care staff, and build capacity for, and to stimulate dialogue about, breastfeeding and its impact on the public, in a range of community and public contexts in low- and middle-income countries. Our goal is to have these ten steps in every facility providing maternal services and care for newborn infants.

Videos, presentations, research, evidence, papers, training and counselling materials, tools, and many other related and supporting resources are available.

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