Bannières AIDES - Zizi Graffiti
AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness.
Preventive actions on the field are now supported by Graffiti, a new TVC, which is already a success on YouTube, with more than 3 million spontaneous views.
We took zizi, a young potential stud, in an expandable banner, to deliver the message in an interactive and playful way. Never moralising. Always fun.
by TBWA PARIS and TBWA 365
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