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Two North Carolina designers and entrepreneurs are on a mission to help revitalize the garment industry in NC, one pair of REALLY COOL jeans at a time.

Sarah and Victor Lytvinenko are the Brains and the Beauty behind Raleigh Denim, and they are definitely turning heads.

Produced for UNC-TV by David Huppert (twitter: @hupdiggs) and Directed by Pete Bell (@petebelltv).

PHOTO CREDIT: Nick Pironio
MUSIC CREDIT: "Nice Fox" by The Rosebuds
Produced with major contributions from Jonny the intern and viewers like you.

Check them out at raleighdenim.com

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  • Mike H 1 year ago
    Excellent video! Good to see quality selvage jeans being made in the US, using Cone Mills denim.
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  • JVK 1 year ago
    Great video... even better story!! inspiring for sure.
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  • Creative Migration plus 1 year ago
    So good! Makes me proud to be a Tarheel!
  • David Huppert 1 year ago
    Thanks, CM!

    Looks like you are doing great work, too. Ping me next time you are coming to the Triangle and we'll get you in here for an interview on UNC-TV.
  • Creative Migration plus 1 year ago
    Thanks David, I definitely will. Your work is heartfelt/accessible. Would be my pleasure :-)

    Cheers,
    Susannah
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  • Nems Universal 1 year ago
    Great story! Keep it going!
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  • JΩ®D∆N 1 year ago
    This reminded me so much of How To Make It In America haha. I love watching stuff like this :]
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  • diab 1 year ago
    reminds me to that video about the oldschool beverages store guy who goes on and on about soda history. inspiring!
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  • brinhold maya 1 year ago
    i wonder when they are gonna start outsourcing their production in order to gain more profit.
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  • David Huppert 1 year ago
    Hiya Brinhold - thanks for watching. I doubt the folks at Raleigh Denim will ever outsource their production in order to gain more profit. They are going for the triple bottom line approach: social, economic and environmental sustainability to balance the 3 Ps: profit, people and planet. And it's working!
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  • B L 1 year ago
    Why are the finished jeans wrapped in a plastic bag?? They just get torn out of the bag by the retailer and placed on a shelf. I realize it's probably for protection during shipping but couldn't they use something other than plastic?
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  • A3plus plus 1 year ago
    Great story and great movie !
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  • Elmas Fregon 10 months ago
    They had me until the part about taking money that was taken by force by the government from other hardworking citizens aka "stimulus".

    I wonder how many other entrepreneurs were not able to open, or expand or had to close up shop because of the money taken away from them by the government to be given to someone else.

    What a shame.
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  • Daan Gast 7 months ago
    Inspiring stuff!
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  • Simone Bissolati 2 months ago
    Added to "Men at work" channel
    vimeo.com/channels/248480
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  • Uploaded Wed July 21, 2010
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