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From the Online Marketing & Media show Creative Directors Showcase 25th June 2008. I did a presentation on Radiohead and their clever online marketing.

Read more on my blog at crackunit.com

I hope no-one minds that I used their footage in there.

I specifically use clips of Flight 404's amazing Weird Fishes video: vimeo.com/935317

And everyone's favourite James Houston's Big Ideas (Don't Get Any Video): vimeo.com/1109226

And of course (please don't sue me Radiohead) - I use a big chunk of their video for No Surprises - which you can buy here: snipurl.com/no_surprises (link to iTunes video shop)

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  • designakt 1 year ago
    I like your presentation.
    Thank you.
  •  
  • Jason Lonsdale 1 year ago
    wonderful stuff!
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  • Andrea Nastase 1 year ago
    Great work putting it all together :)
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  • otmg 1 year ago
    stellar presentation! I run an online marketing company (otmg.net) and this is such a great representation of the ideas we try to get our artists to implement. The difference is Radiohead is one step ahead of almost all of us, defining many of the rules. It's not easy to do - you have to combine forward-thinking tech understanding, solid knowledge of what your fans love about you, and an amazing sense of creativity and imagination.
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  • Iain Tait plus 1 year ago
    Tom - I'm absolutely not against Radiohead. The point is I don't like their music much. But because of the way they behave I've grown to really like the idea of Radiohead. So much so that I give them a chance whenever they release something new. Sorry if that didn't come across in the video - I'm sure I said that when I presented it in person :-)
  • Ayz Waraich 1 year ago
    umm, all good art should be somewhat self-absorbed.

    who cares if its depressing.

    but besides the point. nice presentation. ;)
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  • Nacho el Nacho 1 year ago
    I'm sure it's not what you've ment, but you make it sound like they're up for the money, and it's just not that way.

    What's more, you turn idealism into just another way of making sales (that being the case or not).
    I would gladly see the industry make more moves like Radiohead's, but I'm afraid it won't be for the right reasons. They'll keep not rewarding the artist, just making profit out of him in a different way.

    Putting that aside, I'd add that, just speaking in marketing terms, Radiohead was only able to do all of this because they've got a trajectory of over 10 years of goddamn excellent music.

    Oh, and I really liked you direction. Every presentation should be like yours.
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  • Bryan Fuhr 1 year ago
    I've talked about Radiohead a million times over the past year, but none of the conversations have come close to characterizing the band's creativity as this video. Thanks for sharing it.
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  • jacob flores 4 months ago
    wait a second...a marketing guy doesn't like radiohead? no way! i'm sure they'd be heartbroken to discover that one of satan's little helpers thought they were depressing and self-absorbed.
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