
My Online Marketing Presentation About Radiohead
3 months ago
From the Online Marketing & Media show Creative Directors Showcase 25th June 2008. I did a presentation on Radiohead and their clever online marketing.
Read more on my blog at crackunit.com
I hope no-one minds that I used their footage in there.
I specifically use clips of Flight 404's amazing Weird Fishes video: vimeo.com/935317
And everyone's favourite James Houston's Big Ideas (Don't Get Any Video): vimeo.com/1109226
And of course (please don't sue me Radiohead) - I use a big chunk of their video for No Surprises - which you can buy here: snipurl.com/no_surprises (link to iTunes video shop)
Read more on my blog at crackunit.com
I hope no-one minds that I used their footage in there.
I specifically use clips of Flight 404's amazing Weird Fishes video: vimeo.com/935317
And everyone's favourite James Houston's Big Ideas (Don't Get Any Video): vimeo.com/1109226
And of course (please don't sue me Radiohead) - I use a big chunk of their video for No Surprises - which you can buy here: snipurl.com/no_surprises (link to iTunes video shop)
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Thank you.
I do have some commentary on your relationship with Radiohead. First, a preface: preferences are preferences. I understand that. Especially when it comes to artistic things, and certainly music. Not everybody likes The Beatles or Led Zeppelin!
Calling Radiohead "self absorbed and depressing" clearly shows that you haven't taken the time to listen to their body of work, though. "Self absorbed and depressing" is EVERYBODY'S ~initial~ reaction to these guys.
On repeated listen, this band became (for me) the greatest group of any kind working today. Perhaps ever! And "depressing" was my initial reaction when I first heard them over a decade ago.
Their music is complicated, difficult to digest, and rewards those willing to look beyond first impressions. They do have a few depressing songs, but they don't craft just songs... they make flowing albums. And much like life, these albums have uplifting moments and sad moments. Life isn't simple, and Radiohead have reflected this in their work. Also, they have produced albums other than OK Computer and In Rainbows.
You can call that (and my explanation) self-absorbed if you'd like, but allow me to make a rebuttal in reference of your own fantastic presentation.
The reason why people generally think that Radiohead are a pretentious lot is because of two things. (besides a cursory glance at one or two of their "hits," i.e. Creep... a depressing song)
A. How they present themselves in professionally-taken photographs. Which has nothing to do with the music.
B. The fact that tens of thousands strive to make timeless music, and ultimately fail.
As you said in your video, Radiohead somehow makes things work. This does not only apply to their marketing for In Rainbows, but their records as well in the exact same fashion.
They are the modern Beatles.
who cares if its depressing.
but besides the point. nice presentation. ;)
What's more, you turn idealism into just another way of making sales (that being the case or not).
I would gladly see the industry make more moves like Radiohead's, but I'm afraid it won't be for the right reasons. They'll keep not rewarding the artist, just making profit out of him in a different way.
Putting that aside, I'd add that, just speaking in marketing terms, Radiohead was only able to do all of this because they've got a trajectory of over 10 years of goddamn excellent music.
Oh, and I really liked you direction. Every presentation should be like yours.