We were contacted by John Earle to animate a poem written for M∙A∙C Cosmetics, A Tartan Tale Collection. M∙A∙C gave us hi-res photos shot by Tim Walker, and asked us to add subtle motion to each photo. Then, in turn to add that to a stylized book based on the photo shoot. The animation was projected on a large screen behind the poem reader; and he was able to control the page turns and animation.
On our recommendation, MAC asked us to design the elements and create interaction for a tablet based app and in-store touchscreen experience.
Client: M∙A∙C Cosmetics, John Earle
Directed by John Earle, johnearle.org
Motion & Animation by Fake Love and John Earle
Poem by Laren Stover & Paul Gregory Himmelein
Photographs by Tim Walker
Music by Explosion Robinson
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