Claus Uriza is the director and founder of POP ART LAB a fully immersive environment within SECOND LIFE streaming the latest, full length CD. Pop, rock, r&b, electronica, dubstep and hip hop recordings performed by world famous acts are available in-world via futuristic listening domes that make music social.

Our objective is to encourage real world record labels, musicians and media companies to use SL as a viable performance venue - allowing them to reach a global and interactive audience instantly. PAL provides a turnkey solution for making your next live concert, virtual event, high-end 3D build or mixed reality performance a successfully engaging and memorable experience.