The number one sports channel in Argentina, with a strong emphasis on soccer, called us to produce the footage that supports the promo packaging aimed at selling the most important event in the programming grid. The final graphic elements and composition were handled by the in-house graphic department of the channel.

At the same time, we were asked to produce a series of fillers featuring their sports' journalists. These correspondents destined to travel to South Africa, would give testimonials, tell their stories, share their feelings about this World Cup and the previous ones.

AWARDS:

BDA LatinAmerica 2010
SPECIALIZED CATEGORIES: 2010 WORLD CUP LIVE EVENT PROMOTION CAMPAIGN (WORLD CUP)
CATEGORÍAS ESPECIALIZADAS DE 2010 COPA MUNDIAL DE 2010: CAMPAÑA DE PROMOCIÓN DE EVENTOS EN VIVO
(WORLD CUP)

GOLD

“TRIBES” CAMPAIGN | FIFA WORLD CUP SOUTH AFRICA 2010 ON TYC SPORTS
TYC SPORTS

TyC Sports Credits:
Creative Directors: Martín Ferdkin, Sandra Pelligro, Diego Peralta, Darío Becher and Javier Gori
Director: Diego Peralta

Lumbre + Digital 1 Credits:
Executive Producers: Pablo Encabo, Hernán Minetti, Leo Alvarez
Head of Production: Pablo Encabo, Hernán Minetti, Leo Alvarez
Creative Director: Sergio Saleh
Director of Photography: Facundo Echeguren
Art Director: Paula Pires

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