2010 saw directing duo and world-renowned photographers - The Wade Brothers - being asked by Webby's agency Tribal DDB to create all the motion and still photography elements for the global marketing campaign, with the motion piece (about an absurd "fight" between two very unlikely characters) being shown in segments throughout the evening, and the stills being used throughout all print and online promotion for this years' event - an evening that featured a myriad of stars including Jimmy Fallon, Roger Egbert, Ne-Yo, Isabella Rossellini, OK-GO!, Lisa Kudrow and co-inventor of the Internet - Vinton Cerf among many others..

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