Here's to the Designated Driver. The friend who makes sure you and your friends get home safely after a fun night out. The one who makes those great nights out with friends even greater.
How about joining Budweiser in celebrating this modern hero?
Create a video about the Designated Driver. Show the important role Designated Drivers play. Keep it upbeat and positive. Make it funny or even heartwarming. But, please, no scare tactic car crashes. Here's an example of one we have already made:
As always, all the details are in the Creative Brief. Download it by clicking the link below, and read it carefully.
Got questions or comments? Read the Town Hall discussion thread for this assignment here.
Get to work! You could steer yourself to thousands of dollars.
Deadline: December 5th, 2008
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