In this campaign of three, Palm’s intuitive and fun interface manifests itself in mid-air — showcasing the fluid navigation through multiple apps that is at the heart of the Palm experience. We see three simple user stories with a twist: A woman completes her outfit for a dinner by finding shoe stores nearby; a professional on an airport escalator finds an apartment for him and his family before he even reaches the departure level; and a student figures out what movie theater to go to while on a stroll in the park.

Brand New School developed this campaign in collaboration with Palm and Modernista!.