
Olympics 2012
1 year ago
A huge flock of seats flies westwards, downstream along the Thames, to the site of the Olympic Stadium; enormous steel supports, rakers for those seats, lumber between office blocks after them; a shoal of fabric flies over Battersea Park to become the spectators’ shade. The stadium’s elements arrive from all over London as the structure builds itself in situ – and London’s Olympic Games of 2012 begin. Commissioned for the announcement of the design of the Olympic Stadium for the 2012 Olympics in London, Squint/Opera’s five minute film combined live footage with detailed animation, giving a sense of the project’s scale by putting its components in impossible locations while simultaneously communicating a surprising quantity of factual information on the sly. Instrumental in defining the Olympics in the public imagination, the film was a major success, achieved worldwide news coverage (SKY, CNN, BBC, FOX) and was run throughout the day on BBC News 24. It continues to be played more than a year after its release.
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