This is a promo video I directed for the Raw Linx Label. Lex Jones an experimental lyricist from the London suburb of Slough and winner of Berkshire and Surrey's King of the Mic 09
The song is Lex Jones' reaction against society's materialism and obsession with fads, fashion and fame culture and how this affects the individual, society in general and the environment at large.
The idea behind the video was to have Lex Jones move through different environments getting carried along without any effort or purpose in mind. Other ideas came in with separating Lex Jones from his environment by having the background move at high or low speed.
We filmed on location in Camberley, Staines and Ascot, whilst doing studio work in Ascot and Bracknell.
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