How do you build a story that tells one part on one platform, say TV, another part, say the backstory as a web site, and still other parts on other platforms such as mobile phones? Brent Friedman of Electric Farm Entertainment shares his innovative world, that he calls "Transmedia" and how they built a world with multiple story lines. He's presenting to the Langley Center for New Media's Visual Journalism bootcamp. While he's not a journalist, he shows how his Transmedia method for fiction could also be used for news.

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