A new product launch for Sherwin Williams. A new easier to use paint container filled with Dutch Boy paint. The focus groups repeated the phraseology utilized in the spot. We thought it made quite a fun diddy and story-boarded up some graphic choreography. Matthew Rolston made it come to life. The product launch was one of the most successful in Sherwin Williams history. And the campaign concept and execution based on straight consumer verbatim, became one of the agencies lead success case studies. An art director combing through focus group testing results...holy cow she's a keeper.

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