Cityfix is the clinical antidote to city spin in a post-industrial climate.

The idea for the fake brand stemmed from the proposed demolition of the landmark cooling towers in Sheffield. This and the general disregard shown for much of the city's heritage, combined with the the ever increasing number of bland, soulless 'luxury apartments' popping up everywhere is resulting in the steady loss of the city's 'soul'.

Cityfix calls us to recognise the investment of restoring an iconic and historical identity as opposed to following the generic and fashionable architecture that is common in many developing cities . Short term solutions have little reference to the city in question and merely provide the cloned version of a neighbouring town.
Meanwhile Cityfix unveils the hidden beauty of industrial architecture and presents them as long-term cultural landmarks.

The film has been shown globally across the MTV networks and is currently touring with the onedotzero festival.

Commissioned by MTV and onedotzero mtvonedotzero.com

Concept, Design + Art Direction: Matt Bullock
Lead Animator: Neal Coghlan vimeo.com/nealcoghlan
Co-Producer: Rebekah Cooper
Sound Design: Michael Cullen (Mike Dred) 83db.com