Last week we unveiled our behind the scenes peek into the making of Chanel's seminal new fragrance, Bleu de Chanel. This time round we're taking you a step further, with a first look at the French house's innovative advertising campaign.

The minute-long feature follows suit from previous silver screen outings featuring the likes of Keira Knightly and Nicole Kidman - but this time the biggest name is behind the camera, in the form of world-renowned director Martin Scorsese.

A marked move away from Scorsese's usual output - don't expect much gore - the minute-long feature follows a talanted young actor who has been catapulted into the spotlight, and who, despite his change in status, aims to remain unexpected and enigmatic. Which, we imagine is what Chanel have aimed to invoke with their fresh, subtle new fragrance.