BlogTalk 2010, the 7th International Conference on Social Software, was held from 26 to 27 August 2010 at NUI Galway, Ireland. 2010.blogtalk.net
How do you stand out in today's crowded social media landscape as people and companies put out increasingly creative multimedia, news feeds, and promotion? This talk discusses multipurposing original content and maximising partnerships. At the same time, you can't leave behind old-school basics of great storytelling, savvy marketing and making yourself a trusted source.
Deanna Lee is the vice president of communications and marketing at the New York Public Library. This year, she has overseen a multimedia online advocacy campaign, a ten-fold increase in NYPL's Twitter followers, an online-only annual report, and new ways of experiencing collections digitally. She came to communications after a 20-year career in broadcast news, including being a senior producer at ABC World News and overseas producer for ABC Nightline. She is the recipient of eight Emmy Awards.
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