This was an animation done for the talented Euan Mackenzie. He is a logo and graphic designer here: euanmackenzie.com/ As soon as I saw the logo I thought of this simple and elegant approach.
Technical: The real challenge for this piece was maintaining the soft gradient and shadows on the original logo. I could have made the paper segments a flat color and added lights and shadows and so forth all in after effects, but I took a different approach. I changed the color over time with the "change to color" effect. I also added the channel "blend" effect so I could turn this off over time. It still needed a little more shadow so I rotoscoped two shadows on the right side. In order to get rid of the seams between the layers I changed all the layer blending modes to "alpha add." After speed testing maybe 50 tracks I narrowed it down to 8. It took me a while to finally settle on this audio track.
logo animation services here: spinmylogo.com
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