For the launch of the much anticipated BMW M3 Tiger Edition in China, we created a series of short films for staggered release. Here's our studio-cut version of the project, titled: Beast Inside.

This cut has the initial teaser, main feature and car reveal combined. The beast crate toured Beijing to pique public interest and the beast was later projected running across buildings around town.

Agency: Interone

Awards: Spikes Asia 2011, Integrated Digital Campaign

39 Degrees North is a Beijing based motion design studio.
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