Growing your business by expanding into new markets is one of the most tried & true business growth strategies. Many business leaders point toward it as the vision for their organization. Having a vision is key, but strategy execution earns the dollars.
Inside today’s video I discuss the pros and cons of licensing. The discussion introduces the theoretical aspects of this strategy. Of all the options open to a business this is the quickest to implement. We also look at a case where licensee brought unforeseen fortunes to the licensor’s doorstep.
Whether you are looking at an international move or local service introduction you’ll take something away from this series.
P.S. Don’t forget to rate my video and leave a comment if you have something to add.
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