In his BlogWell case study presentation, "Finding the 'Voice of McDonald's'", McDonald's Manager of Global Web Communications, Joe Curry, explained the social media details behind their American Idol-like internal competition.

Joe shared how they got their employees involved, how they used different platforms to spread the word, and the amazing numbers and results from the competition.

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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org