Wandering around Twitter last night, I was curious to see what people thought of the new ikea ad.

The response and comments was awesome.

I favourited a few and built into a slideshow. It didn't take long there was so much traffic.

So much in fact, I couldn't keep up with all the new positive tweets; I was getting rsi.

;-

So here's just a very small selection, collected in realtime.

I also see that the views on YouTube are going ballistic, for both the TVC itself and indeed the making of film, the audio from which I've just roughly dubbed down here as an audio track.

Top marks to ikea and Mother.