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This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We've collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook

Read more at the Dentsu London blog:
dentsulondon.com/blog/2010/09/14/light-painting/
and at the BERG blog:
berglondon.com/blog/2010/09/14/magic-ipad-light-painting/
  • Romain A plus 1 year ago
    WOuaw! Crazy.
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  • rux plus 1 year ago
    yumi! great technique ++beautiful results!
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  • Mark staff 1 year ago
    This is rad!
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  • Shaun Tollerton 1 year ago
    Very cool.
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  • Rob Lutz 1 year ago
    wild concept, nice results!
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  • Hans Christian 1 year ago
    Amazing work!
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  • Stephen 1 year ago
    A very similar concept to 3D printers — but with light. Ingenious.
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  • Mattias Andersson 1 year ago
    Nice music Mr Brown. (Obviously nice video as well)
  • Matt Brown 1 year ago
    ta!
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  • timsby 1 year ago
    Amazing! What's the background music?
  • Matt Brown 1 year ago
    Hello, the soundtrack is now for sale on iTunes: bit.ly/bNrmjb (also coming soon to Spotify)
  • timsby 1 year ago
    Thanx! You got an Album or anymore gems? This is great Design Work Music! Love it!
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  • Andrew Johnson 1 year ago
    Great stuff, impressed that the iPad made this possible for you, good stuff ;)
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  • Adam Dedman 1 year ago
    Amazing.
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  • Andy Joslin 1 year ago
    Very cool. Love the ghosts of Shoreditch...
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  • Fabio Lutz 1 year ago
    Wow! Really great job guys! Loved it! Congratulations!
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  • Shalom Ormsby 1 year ago
    Perfectly mind-blowing. Ingenious work. You truly live up to your name, "Making Future Magic".
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  • Phil Mabey 1 year ago
    This is beautiful and so creative, you guys have blown me away. Thank you for sharing it.
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  • Lonny Quattlebaum pro 1 year ago
    <3 x10!
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  • Amazing stuff!
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  • Nate Vander Plas 1 year ago
    Genius idea! Best use of an iPad I've seen!
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  • Robby Cornish 1 year ago
    pretty amazing stuff
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  • Makoto Itoh 1 year ago
    Great Work!!
    This is magic.
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  • Paul Yonna plus 1 year ago
    people who think outside the box we all live in are very rare..
    I think I've just met a few....
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  • Excellent!
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  • Andrew Howe plus 1 year ago
    So darn clever...bravo
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  • mpared plus 1 year ago
    genial ..posted at the curious brain
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  • cwg.me 1 year ago
    so great!
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  • Hassan CHOP 1 year ago
    WOW... what a way to utilize tech...
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  • Absolutely Brilliant!
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  • Niccolò Pavone 1 year ago
    Amazing work, guys. How genial. I'll present this at my keynote about the most creative minds and projects of the internet: innovazionetecnologicaintoscana.com/
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  • Carlos Fonseca 1 year ago
    Love the concept! An AMOLED display
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  • Renato Conde 1 year ago
    Great work! I mean, very clever and cool, at the same time. Thumbs up.
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  • Gregory Lee 1 year ago
    Seems painfully laborious, but the results are potent. There is an intriguing blurring between the real and the virtual; the animated thing takes on a certain reality in the artificially quick surroundings while the afterimages of the people who held and moved the iPads take on a ghostly unreality. A rather tidy inversion.

    The best moments are the ones in which the iPad wranglers disturbed their surroundings, like flowers or furniture. it appears that this wriggling, lively animation jostled its very real surroundings.
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  • Steven Benton plus 1 year ago
    Mind Blown!
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  • Kristian Duffy 1 year ago
    Its a brilliantly innovative idea but I find myself wondering: Why go through all that trouble when a bit of compositing could do the same job in minutes?
  • Bharath Haridas 1 year ago
    yeah.. through out the video that crossed my mind. Not about the trouble.. but that this kind of animations have been made possible before, or this look and feel we are quite familiar with.. its the process that makes it more intriguing.. but there are parts where the environment catches the light from the source of 3d type ..maybe they should have worked with more colours or some kind of relationship with the environment.. wat do you think? sorry for the long comment
  • Brian Lockett 1 year ago
    Yes, I agree with Bharath. It is the process of creating art that can often makes an artwork what it is as much as the artwork itself. Why we do still paint pictures of people when we could just take a photograph and apply a Photoshop filter to achieve similar results? Because we still love painting, and though the end results of both methods may be similar, they are also very different artworks. Compositing would not achieve the same results as naturally or easily as the iPad light painting does. It's very hard to accurately render the right amount of light and shadows that real light makes. It produces a more natural effect and has a special charm to it, if you ask me. Sorry, this was also long! :)
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  • Jon Schubbe 1 year ago
    it is technically very nice and a cool technique but the content could be a lot better. why do they have to use the whole cliche 'wow look it's the future' type phrases? use it for something more meaningful next time. looking forward to what else this can accomplish....
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  • Toni Govan 1 year ago
    nice!
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  • Stacey Porter plus 1 year ago
    Reminds me of strata-cut animation (clay), but done with an iPAD. JUST LOVELY!
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  • John Pemble 1 year ago
    It's like vestige art.
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  • David Blanchard 1 year ago
    The concept of light painting is not new, but you definitely took it to a whole new level. I loved this.
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  • mario gonzalez plus 1 year ago
    So coooooool!
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  • VITAL plus 1 year ago
    Great colors! Awesome video!
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  • Oliver Sealy plus 1 year ago
    My mind. Blown.
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  • Fernando Nunes 1 year ago
    Fan-tás-ti-co! I loved it! Now I want an iPad more than ever!
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  • Travis Young 1 year ago
    "Help me Obi-Wan, you're our only hope."

    That's what I thought of while watching :)

    Fantastic work. What a project!
  • Brian Lockett 1 year ago
    LOL Me, too! Would be great to see special effects like these in movies again instead of blue-screened stuff all the time!
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  • sopha 1 year ago
    Awesome!

    I love the contrast of the digital objects against the different backgrounds, especially the mechanical ones.

    It's also cool that you showed how it's done before the actual video.
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  • schoschie 1 year ago
    Great idea, great great music!
  • Matt Brown 1 year ago
    Hello, the soundtrack is now for sale on iTunes: bit.ly/bNrmjb (also coming soon to Spotify)
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  • Kim Pimmel plus 1 year ago
    Cool vid! I just posted a stop motion light painting vid too - but unfortunately I didn't have an iPad vimeo.com/14980662
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  • virtual republic plus 1 year ago
    Impressive innovative!
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  • Unbelievable...from another planet...Fantastic. I can't say anything else...Bravo.
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  • Don't know what to say!!! Amazing!

    Beautiful organic feel brought to 3d text. Fantastic use of ligh painting tech.
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  • gal shkedi plus 1 year ago
    amazing!!!
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  • haytham 1 year ago
    amazing!!!
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  • Nino Comba 1 year ago
    Great work!
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  • mungkey 1 year ago
    amazing stuff! 3D extruding on the real world! insane!
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  • atholpeters 1 year ago
    Genius production guys, How did you get cross sections out of C4D? Would be most interested in your 3D setup for this. Definitely pushed the light painting boundaries, I wonder how a bigger screen would look or possibly using a projector combination??
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  • maxime bruneel plus 1 year ago
    This is great!
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  • xpez2000 1 year ago
    It's possible to simulate everything in 3d and after effects and have more control over everything(down to every last organic detail), This is not to say that this isn't a novel thought process, it is.

    If anyone was wondering, Boolean function was applied to the words using a box shape to create the cut away sections. Also attaching a camera to the box as it animates, through the words, will keep all of the (cross-section)type the same size.
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  • vitor tavares 1 year ago
    Excellent work!
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  • Lorant Hollay 1 year ago
    awesome!
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  • Clarens 1 year ago
    Brutal!!
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  • duncan shotton ☁ plus 1 year ago
    kadoosh! (>_
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  • Inofaith 1 year ago
    Nice stuff, its been done before... but nice results.

    oc you could do this with any portable display/media device. So why they choose ipad... plain bandwagoning I suppose ;)
  • Large screen maybe ?
  • Nate Vander Plas 1 year ago
    Would you rather they used a Kindle?
  • Erick James plus 1 year ago
    You could argue that an iPad is useless in many ways, I guess this would be one way to demonstrate what you could do with something that you don't really need that costed you $800-$1000 ;-)
  • Inofaith 1 year ago
    Well if you put it that way Remi, it's a very nice (but expensive) portable screen.

    I'd like to see this stuff spread to all kinds of media devices so that people can experiment with it themselves.
    I've used colorsequences to make long-exposure rainbow trails with phones etc.
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  • Steffen Fiedler 1 year ago
    Well done! What is the resulting accuracy in terms of step size between single cross sections?
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  • ZaidSalihin 1 year ago
    Genius!
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  • The FUTURE one is great.
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  • James Dietsch 1 year ago
    Good-looking, high-tech image-making. Yet this video seems like a promo reel.

    How long until we see a verizon commercial use this?
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  • duncan shotton ☁ plus 1 year ago
    I love the fishy at 03.26 !
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  • workname plus 1 year ago
    fantastic - i'm going to be having a go at this myself
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  • langustart plus 1 year ago
    Cool)
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  • Goran Bajazetov 1 year ago
    Bravo!
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  • Money like! Nice one Jack!
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  • Steve Talkowski 1 year ago
    Brilliant!
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  • Dex 1 year ago
    Though the concept is simple after knowing the behind scenes, I really appreciate that you developed such creative way to enrich the long-existed light painting fantasy.
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  • Jorge Brivilati 1 year ago
    Just fucking amazin'
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  • Convivial Studio plus 1 year ago
    Playful, put me in a trance, I could watch for hours! A wonderful, innovative creative approach to animation.
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  • Robert Luna 1 year ago
    Great job in developing this. Kudos!

    Who would you say directs this type of storytelling project? How was the shoot choreographed?
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  • Really really great stuff!

    Does anyone know how to do this at home?
  • Ricky Diaghe 1 year ago
    there is now an Iphone/Ipad application find it here t.co/rQwGr0d
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  • Ricky Diaghe 1 year ago
    wow this is amazing, right up my street. MAKE AN IPAD/IPHONE APPLICATION! or how can we create this technique for storytelling?
  • Ricky Diaghe 1 year ago
    haha Yes there is now an Iphone/Ipad application find it here t.co/rQwGr0d its calle Holo-Paint in the AppStore. Enjoy! I will.
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  • adam orton 1 year ago
    amazing, truly inspiring!
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  • Chris Titze 1 year ago
    Woah, i want this app...
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  • Oz Smith plus 1 year ago
    Very cool idea..
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  • Miz Tang 1 year ago
    hey does anyone know what the music is thats been used on this video?
  • Matt Brown 1 year ago
    Hello, the soundtrack is now for sale on iTunes: bit.ly/bNrmjb (also coming soon to Spotify)
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  • Derek Brooks 1 year ago
    amazing!! if only that ipad backlight was a little less bright. ;)
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  • Lucky Rabbit Films pro 1 year ago
    Epic Creative. working in the future for sure.

    will repost to: whoisozzy.com
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  • VJ Psyberpixie plus 1 year ago
    want it too !!! ^.^ so amazing !!!
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  • beeple plus 1 year ago
    as if this needed saying again, that is a pretty much retardedly awesome idea.
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  • Uploaded Tue September 14, 2010
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