
Making Future Magic: iPad light painting
1 year ago
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We've collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Read more at the Dentsu London blog:
dentsulondon.com/blog/2010/09/14/light-painting/
and at the BERG blog:
berglondon.com/blog/2010/09/14/magic-ipad-light-painting/
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We've collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Read more at the Dentsu London blog:
dentsulondon.com/blog/2010/09/14/light-painting/
and at the BERG blog:
berglondon.com/blog/2010/09/14/magic-ipad-light-painting/
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185 Related collections
- Categories / Animation & Motion Graphics
- Categories / Typography
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- Documentary Film
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This is magic.
I think I've just met a few....
The best moments are the ones in which the iPad wranglers disturbed their surroundings, like flowers or furniture. it appears that this wriggling, lively animation jostled its very real surroundings.
Greate invention!
That's what I thought of while watching :)
Fantastic work. What a project!
I love the contrast of the digital objects against the different backgrounds, especially the mechanical ones.
It's also cool that you showed how it's done before the actual video.
Beautiful organic feel brought to 3d text. Fantastic use of ligh painting tech.
If anyone was wondering, Boolean function was applied to the words using a box shape to create the cut away sections. Also attaching a camera to the box as it animates, through the words, will keep all of the (cross-section)type the same size.
oc you could do this with any portable display/media device. So why they choose ipad... plain bandwagoning I suppose ;)
I'd like to see this stuff spread to all kinds of media devices so that people can experiment with it themselves.
I've used colorsequences to make long-exposure rainbow trails with phones etc.
How long until we see a verizon commercial use this?
Who would you say directs this type of storytelling project? How was the shoot choreographed?
Does anyone know how to do this at home?
will repost to: whoisozzy.com